marketing

The following 2 posts are tagged with the tag marketing.

The Challenge of Innovation

17 Nov 2014   business  innovation  marketing  philosophy  process 
Many a 2x2 matrix has been developed around what we tend to call "innovation", but are these existing ways of thinking about innovation actually useful to us? Are they practical enough to help guide our daily thinking and activities to actually facilitate real-life innovation? Of course, the... Read more

Fear and separation

09 Aug 2011   branding  conversations  fear  marketing  racism 
What an interesting experience we had this past weekend travelling to Alexandra in Johannesburg ("Alex" for short) for our Building Brands elective - our task, after being split up into small groups of 4 to 5 people, was to perform in-depth, qualitative interviews with 3 people, each of... Read more